A/B MARKETING VIDEOS
Why is A/B marketing tests with video Production necessary?
A/B testing is the best way to find who your customer identifies with most. Are the majority of them male or female? Do they respond to questions or call to actions? Are they married and relate to family situations or are they single and attuned to pop culture? A/B is the way to find out more about your new and exsisting customers. The good news is that the big platforms such as Google and Facebook will allow you to do just that!
A/B video testing examples
This is an A/B test situation where we swapped the male character (dad) and the female character (mom) to see which lead would perform better when advertised over a period of time.
SHOWING TEAM
Male as lead
SHOWING TEAM
Female as lead
A message from Adam Catron Founder of the Showing Team App. (My experience with Rad/Bot Video)
Need more information? Check out this blog post that gives best practices about doing A/B testing for your business.
