VIDEO HIRING STRATEGY

A hiring video can quickly show your company culture and what it has to offer to the “right” potential team members.

Schedule your free consultation

How do I find the right person that will thrive in our work environment?

Video quickly shows company culture.

Still pictures can leave questions in someone's head, video tells a story.

Video is engaging and fun to watch, keeping people's attention to see your message.

Video is fun to watch and tells a story, keeping people's attention.

Video fills in the blanks where a typical advertisement leaves questions

Watching a scripted performance leaves no room for misunderstanding. The actor or actress communicates emotion that quickly rubs off onto whoever is watching.

Video shows the best possible outcome with your product.

There is nothing like setting the stage for success. Scripted video shows a success story every time. Picture ads leave room for confusion.

Video makes your product or service easy to understand and relatable.

You can easily reach your ideal target audience with video by showing problems and people that they can relate too. By tapping into your audience's pain point and showing your product as the solution, the audience is able to clearly see how your business is able to help them.

Hiring Strategy: Can I Use Video To Show My Company Culture?

Research shows that an inspiring culture is among the top 3 things that workers look for in a company, along with a good work/life balance and compensation & benefits. Video is a powerful tool to communicate these aspects of your company to potential new-hires.

It's About Culture

When planning your hiring video, start by getting feedback from your existing employees. Would they recommend your company to a friend? Employee testimonials sprinkled throughout your hiring video add authenticity and provide valuable insight into what it's like working for your company first-hand. Any events or celebrations are another thing to be sure to include in your hiring video.