It’s no secret that video is an important part of your brand’s content marketing strategy. Research shows that 81% of businesses use video marketing, and that number is likely to grow. However, even the most stunning video content will fail to see results if you don’t know where to put it. Here are the top 5 places to host your video marketing content.
Your Website
Your website is one of the most versatile and cost-effective tools for hosting your video content. There are many ways you can present video within your website. A simple video banner can be an eye-catching way to draw in potential clients. Explainer or About Us videos make a great addition to a website home page. Rather than having your audience to wade through text and pages to find the right info about your business, having a short video upfront can give them a clear picture of what you do.
Another way to drive your video marketing campaign is through a landing page. A landing page drives its audience toward a specific action, giving the user fewer options than a full website. Using highly targeted video content on your landing page is proven to increase conversion rates by as much as 80%.
Video Marketing Emails
Email is a well known marketing tool, but have you considered including video as part of your email campaign? A reader may open and not respond after several emails, but then introducing a video suddenly grabs their attention. Video embedded in an email helps your readers put a face to your brand and lets them know who is behind the emails. Treat your video content like a sales pitch – it should be short and to the point. We recommend that you make your email video 90 second or less in length.
Social Media
Social media is one of the most well known places for video marketing. When it comes to social media, build your content around the idea of sharing. Does your content give the audience something useful or entertaining? Does it include other businesses or people from your community? Create content that will tap into your following and give them reasons to share it. Consistency is also key here. Make a plan that includes a series of videos, instead of creating each piece of content one at a time. This will cut down on your time spent planning and cut costs.
Lobby/Conference Room TV
Since video is a digital product, it’s easy to get stuck thinking only of online placements. One place you might be overlooking is on a TV screen in your office or store. The front lobby of your business is a great place to show off your business highlights. As a place where your clients naturally wait, lobbies are a perfect spot for clients to see your video content. Video menu boards also add an impressive display to your storefront, and they offer great versatility and are easy to update.
Have a presentation coming up or meeting with new candidates for hiring? Using well-produced video in the conference room can add excitement, build trust and highlight your company culture.
360 Virtual Tours
In recent years, 360 Virtual Tours have been growing in popularity. Research shows that there is a high demand, with 67% saying they wish more businesses offered virtual tours. 360 tours offer many possibilities for adding additional content. If you already have video produced for your website, email campaigns and social media, why not add it to areas of your virtual tour as well? This is a great opportunity to repurpose and refresh your content in a new environment. Videos within a 360 tour don’t need to be lengthy or complex. Even short clips can be quite effective, as shown in this tour by 3D Vista.
Creating high quality video takes time and expertise, so it is critical to have a plan up front for where and how your audience will find your video content. With the right strategy in place, you can tailor your video marketing for each platform that you will use.
What do you think of these placements, and which do you use? Let us know in the comments! Ready to build a video marketing plan? We are offering a free guide here.
-Sara E. Jones, CEO & Co-founder, RadBot Video
P.S. You can search top video marketing agencies near you at https://www.designrush.com/agency/video-marketing