Video marketing is a powerful tool for increasing brand recognition and reach. It is used by an overwhelming 86% of businesses. However, according to Wyzowl’s 2022 report, the top reasons that some marketers don’t use video is because they don’t have time (23%) or they don’t know where to start (16%). Making a video marketing plan for your company may seem like an overwhelming task if you’ve never worked with a video production team before or are looking to hire a new one. Here are a few things to prepare first.
#1 Set Goals for Your Video Marketing Plan
The most important factor in the success of your video marketing plan is to have a clear idea of what the desired end result will look like. What would be a WIN for you?
To ensure that your goals are written effectively, use the SMART criteria – Specific, Measurable, Attainable, Relevant and Time-bound.
• Specific – Define exactly what you want to achieve. Why do you want to achieve this?
• Measurable – What criteria will you use to determine when the goal has been met?
• Attainable – Consider past experiences. Based on your history is the goal realistic?
• Relevant – Does the goal align with the market? How does the goal fit into the current socio-economic climate?
• Time-bound – In what period of time will you achieve the goal?
#2 Know Where to Place Your Marketing Videos
No video campaign is successful if no one sees it. Before you meet with a video production company, have some ideas for where you will promote your video content. Video can be used just about anywhere from streaming services to social media, email marketing or your website. Consider offline uses for your video as well, such as during a presentation, playing on a TV at your storefront or during a trade show. Maximize your ROI by planning a video that will work across multiple applications. Don’t worry if you don’t have all the answers – your video production team will be able to provide feedback and answer questions.
#3 Find The Right Video Production Company
Finding a video production company can be as simple as doing a quick Google search or asking a trusted friend or colleague for a recommendation. Make sure you pick the video production agency that is right for you by asking the following questions:
Do their services and editing style match your needs?
Do they have positive reviews or testimonials?
Are they willing to work with your budget?
#4 Schedule A Meeting To Start Your Video Marketing Plan
Once you’ve done your research, schedule an initial meeting either by video chat or in person – this is a great chance to get to know your video production team, get a feel for how you will work together and ask any questions about the process. Again, don’t stress if you haven’t figured out every detail or have questions. Your video marketing agency will be able to guide you through the process and take the hard work off your shoulders.
-Sara E. Jones, CEO & Co-founder, RadBot Video
ps. Do you want to build your own video marketing plan but need a little more guidance? We are offering a free guide here.