{"id":118,"date":"2022-10-27T21:08:02","date_gmt":"2022-10-27T21:08:02","guid":{"rendered":"https:\/\/radbotvideo.com\/news\/?p=118"},"modified":"2024-08-01T18:32:34","modified_gmt":"2024-08-01T18:32:34","slug":"video-marketing-plan-how-to-get-started","status":"publish","type":"post","link":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/","title":{"rendered":"Planning A Video Shoot? How To Get Started"},"content":{"rendered":"\n<p class=\"\">Video marketing is a powerful tool for increasing brand recognition and reach. It is used by an overwhelming 86% of businesses. However, according to <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wyzowl\u2019s<\/a> 2022 report, the top reasons that some marketers don\u2019t use video is because they don\u2019t have time (23%) or they don\u2019t know where to start (16%). Making a video marketing plan for your company may seem like an overwhelming task if you\u2019ve never worked with a video production team before or are looking to hire a new one. Here are a few things to prepare first.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1 Set Goals for Your Video Marketing Plan<\/h2>\n\n\n\n<p class=\"\">The most important factor in the success of your video marketing plan is to have a clear idea of what the desired end result will look like. What would be a WIN for you?&nbsp;<\/p>\n\n\n\n<p class=\"\">To ensure that your goals are written effectively, use the <strong>SMART <\/strong>criteria &#8211; Specific, Measurable, Attainable, Relevant and Time-bound.<\/p>\n\n\n\n<p class=\"\"><strong>\u2022 Specific <\/strong>&#8211; Define exactly what you want to achieve. Why do you want to achieve this?<\/p>\n\n\n\n<p class=\"\"><strong>\u2022 Measurable<\/strong> &#8211; What criteria will you use to determine when the goal has been met?<\/p>\n\n\n\n<p class=\"\"><strong>\u2022 Attainable<\/strong> &#8211; Consider past experiences. Based on your history is the goal realistic?<\/p>\n\n\n\n<p class=\"\"><strong>\u2022 Relevant <\/strong>&#8211; Does the goal align with the market? How does the goal fit into the current socio-economic climate?<\/p>\n\n\n\n<p class=\"\"><strong>\u2022 Time-bound<\/strong> &#8211; In what period of time will you achieve the goal?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#2 Know Where to Place Your Marketing Videos<\/h2>\n\n\n\n<p class=\"\">No video campaign is successful if no one sees it. Before you meet with a video production company, have some ideas for&nbsp; where you will promote your video content. Video can be used just about anywhere from streaming services to social media, email marketing or your website. Consider offline uses for your video as well, such as during a presentation, playing on a TV at your storefront or during a trade show. Maximize your ROI by planning a video that will work across multiple applications. Don\u2019t worry if you don\u2019t have all the answers \u2013 your video production team will be able to provide feedback and answer questions.<\/p>\n\n\n\n<figure class=\"is-style-default wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2022\/10\/Actress-Reading-Video-Script-1.png?resize=1024%2C569&#038;ssl=1\" alt=\"Video Marketing Plan with Actress on Set\" class=\"wp-image-122\" srcset=\"https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2022\/10\/Actress-Reading-Video-Script-1.png?resize=1024%2C569&amp;ssl=1 1024w, https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2022\/10\/Actress-Reading-Video-Script-1.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2022\/10\/Actress-Reading-Video-Script-1.png?resize=768%2C427&amp;ssl=1 768w, https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2022\/10\/Actress-Reading-Video-Script-1.png?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Actress on set practicing a video script<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">#3 Find The Right Video Production Company<\/h2>\n\n\n\n<p class=\"\">Finding a company specializing in <a href=\"https:\/\/radbotvideo.com\/video-production-services-indianapolis-indiana\/\">video production services<\/a> can be as simple as doing a quick Google search or asking a trusted friend or colleague for a recommendation. Make sure you pick the video production agency that is right for you by asking the following questions:\u00a0<\/p>\n\n\n\n<p class=\"\">Do their services and editing style match your needs?<\/p>\n\n\n\n<p class=\"\">Do they have positive reviews or testimonials?<\/p>\n\n\n\n<p class=\"\">Are they willing to work with your budget?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#4 Schedule A Meeting To Start Your Video Marketing Plan<\/h2>\n\n\n\n<p class=\"\">Once you\u2019ve done your research, schedule an initial meeting either by video chat or in person \u2013 this is a great chance to get to know your video production team, get a feel for how you will work together and ask any questions about the process. Again, don\u2019t stress if you haven\u2019t figured out every detail or have questions. Your video marketing agency will be able to guide you through the process and take the hard work off your shoulders. <\/p>\n\n\n\n<p class=\"\"><em>-Sara E. Jones, CEO &amp; Co-founder, RadBot Video<\/em><\/p>\n\n\n\n<p class=\"\">ps. Do you want to build your own video marketing plan but need a little more guidance? We are offering a free guide&nbsp;<a href=\"https:\/\/radbotvideo.com\/free-video-brand-strategy-guide-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing is a powerful tool for increasing brand recognition and reach. It is used by an overwhelming 86% of businesses. However, according to Wyzowl\u2019s 2022 report, the top reasons that some marketers don\u2019t use video is because they don\u2019t have time (23%) or they don\u2019t know where to start (16%). Making a video marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,7,2],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-strategy","category-video-marketing","category-video-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planning A Video Shoot? How To Get Started -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planning A Video Shoot? How To Get Started -\" \/>\n<meta property=\"og:description\" content=\"Video marketing is a powerful tool for increasing brand recognition and reach. It is used by an overwhelming 86% of businesses. However, according to Wyzowl\u2019s 2022 report, the top reasons that some marketers don\u2019t use video is because they don\u2019t have time (23%) or they don\u2019t know where to start (16%). Making a video marketing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-27T21:08:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-01T18:32:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/radbotvideo.com\/news\/wp-content\/uploads\/2022\/10\/Video-Production-Team-Filming-Actors.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1692\" \/>\n\t<meta property=\"og:image:height\" content=\"1128\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"info\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"info\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/\"},\"author\":{\"name\":\"info\",\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/#\\\/schema\\\/person\\\/e922596f0f370ca7fb3cea324a6831a0\"},\"headline\":\"Planning A Video Shoot? How To Get Started\",\"datePublished\":\"2022-10-27T21:08:02+00:00\",\"dateModified\":\"2024-08-01T18:32:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/\"},\"wordCount\":561,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/radbotvideo.com\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Video-Production-Team-Filming-Actors.jpg?fit=1692%2C1128&ssl=1\",\"articleSection\":[\"Branding Strategy\",\"Video Marketing\",\"Video Production\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/\",\"url\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/\",\"name\":\"Planning A Video Shoot? How To Get Started -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/radbotvideo.com\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Video-Production-Team-Filming-Actors.jpg?fit=1692%2C1128&ssl=1\",\"datePublished\":\"2022-10-27T21:08:02+00:00\",\"dateModified\":\"2024-08-01T18:32:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/#\\\/schema\\\/person\\\/e922596f0f370ca7fb3cea324a6831a0\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/radbotvideo.com\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Video-Production-Team-Filming-Actors.jpg?fit=1692%2C1128&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/radbotvideo.com\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Video-Production-Team-Filming-Actors.jpg?fit=1692%2C1128&ssl=1\",\"width\":1692,\"height\":1128,\"caption\":\"Video Production Team Filming Actors\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/video-marketing-plan-how-to-get-started\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Planning A Video Shoot? How To Get Started\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/#\\\/schema\\\/person\\\/e922596f0f370ca7fb3cea324a6831a0\",\"name\":\"info\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/64e2b6103a5d9aeeb945713b08f94f3123d405bb64f881e818df2449de8af62f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/64e2b6103a5d9aeeb945713b08f94f3123d405bb64f881e818df2449de8af62f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/64e2b6103a5d9aeeb945713b08f94f3123d405bb64f881e818df2449de8af62f?s=96&d=mm&r=g\",\"caption\":\"info\"},\"url\":\"https:\\\/\\\/radbotvideo.com\\\/news\\\/author\\\/info\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Planning A Video Shoot? How To Get Started -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/","og_locale":"en_US","og_type":"article","og_title":"Planning A Video Shoot? How To Get Started -","og_description":"Video marketing is a powerful tool for increasing brand recognition and reach. It is used by an overwhelming 86% of businesses. However, according to Wyzowl\u2019s 2022 report, the top reasons that some marketers don\u2019t use video is because they don\u2019t have time (23%) or they don\u2019t know where to start (16%). Making a video marketing [&hellip;]","og_url":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/","article_published_time":"2022-10-27T21:08:02+00:00","article_modified_time":"2024-08-01T18:32:34+00:00","og_image":[{"width":1692,"height":1128,"url":"https:\/\/radbotvideo.com\/news\/wp-content\/uploads\/2022\/10\/Video-Production-Team-Filming-Actors.jpg","type":"image\/jpeg"}],"author":"info","twitter_card":"summary_large_image","twitter_misc":{"Written by":"info","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/#article","isPartOf":{"@id":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/"},"author":{"name":"info","@id":"https:\/\/radbotvideo.com\/news\/#\/schema\/person\/e922596f0f370ca7fb3cea324a6831a0"},"headline":"Planning A Video Shoot? How To Get Started","datePublished":"2022-10-27T21:08:02+00:00","dateModified":"2024-08-01T18:32:34+00:00","mainEntityOfPage":{"@id":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/"},"wordCount":561,"commentCount":0,"image":{"@id":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2022\/10\/Video-Production-Team-Filming-Actors.jpg?fit=1692%2C1128&ssl=1","articleSection":["Branding Strategy","Video Marketing","Video Production"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/","url":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/","name":"Planning A Video Shoot? How To Get Started -","isPartOf":{"@id":"https:\/\/radbotvideo.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/#primaryimage"},"image":{"@id":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2022\/10\/Video-Production-Team-Filming-Actors.jpg?fit=1692%2C1128&ssl=1","datePublished":"2022-10-27T21:08:02+00:00","dateModified":"2024-08-01T18:32:34+00:00","author":{"@id":"https:\/\/radbotvideo.com\/news\/#\/schema\/person\/e922596f0f370ca7fb3cea324a6831a0"},"breadcrumb":{"@id":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/#primaryimage","url":"https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2022\/10\/Video-Production-Team-Filming-Actors.jpg?fit=1692%2C1128&ssl=1","contentUrl":"https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2022\/10\/Video-Production-Team-Filming-Actors.jpg?fit=1692%2C1128&ssl=1","width":1692,"height":1128,"caption":"Video Production Team Filming Actors"},{"@type":"BreadcrumbList","@id":"https:\/\/radbotvideo.com\/news\/video-marketing-plan-how-to-get-started\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/radbotvideo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Planning A Video Shoot? How To Get Started"}]},{"@type":"WebSite","@id":"https:\/\/radbotvideo.com\/news\/#website","url":"https:\/\/radbotvideo.com\/news\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/radbotvideo.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/radbotvideo.com\/news\/#\/schema\/person\/e922596f0f370ca7fb3cea324a6831a0","name":"info","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/64e2b6103a5d9aeeb945713b08f94f3123d405bb64f881e818df2449de8af62f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64e2b6103a5d9aeeb945713b08f94f3123d405bb64f881e818df2449de8af62f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64e2b6103a5d9aeeb945713b08f94f3123d405bb64f881e818df2449de8af62f?s=96&d=mm&r=g","caption":"info"},"url":"https:\/\/radbotvideo.com\/news\/author\/info\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2022\/10\/Video-Production-Team-Filming-Actors.jpg?fit=1692%2C1128&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/radbotvideo.com\/news\/wp-json\/wp\/v2\/posts\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radbotvideo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radbotvideo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radbotvideo.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radbotvideo.com\/news\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":5,"href":"https:\/\/radbotvideo.com\/news\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"predecessor-version":[{"id":205,"href":"https:\/\/radbotvideo.com\/news\/wp-json\/wp\/v2\/posts\/118\/revisions\/205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radbotvideo.com\/news\/wp-json\/wp\/v2\/media\/120"}],"wp:attachment":[{"href":"https:\/\/radbotvideo.com\/news\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radbotvideo.com\/news\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radbotvideo.com\/news\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}