{"id":135,"date":"2023-01-16T16:53:32","date_gmt":"2023-01-16T16:53:32","guid":{"rendered":"https:\/\/radbotvideo.com\/news\/?p=135"},"modified":"2023-04-18T17:47:45","modified_gmt":"2023-04-18T17:47:45","slug":"video-aspect-ratio-why-size-matters","status":"publish","type":"post","link":"https:\/\/radbotvideo.com\/news\/video-aspect-ratio-why-size-matters\/","title":{"rendered":"Video Aspect Ratio \u2013 Why Size Matters"},"content":{"rendered":"\n<p>Ever watch a show from the 90s on and notice something different? The picture likely doesn\u2019t fill your whole TV screen \u2013 that\u2019s because wide-screen TV\u2019s weren\u2019t the norm in the 1990s. Aspect ratio determines the basic shape of a video based on its width and height. It\u2019s typically written as \u201cX:Y\u201d, read as \u201cwidth by height\u201d. For example, today the standard TV screen is 16:9 while in the 90s, it was 5:4 which is just slightly wider than it is tall.\u00a0 Why does this matter for marketers and business owners? Because the aspect ratio of your videos determines the experience your audience receives. This affects whether or not your content gets seen. The best video aspect ratio depends on where it will be viewed. Here is a quick guide showing the most common video sizes and where they work best.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cStandard\u201d 16:9 Video Aspect Ratio<\/h2>\n\n\n\n<p>16:9 is one of the most common aspect ratios you\u2019ll see today because it is the current standard for TV screens. Since this is considered a standard size, it\u2019s a great format to choose if your video is going to be seen on a TV, your website, email, blogs or YouTube. Typically you will see this aspect ratio as a horizontal picture, mimicking the way we view TV screens. However, if your audience is viewing this format on their phone, they will need to turn their phone horizontally in order to see the video in a full screen viewing format. This can be problematic on social platforms. If your audience is scrolling through a lot of other content, 16:9 horizontal isn\u2019t going to catch attention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2023\/01\/video-aspect-ratio-screen-sizes.jpg?resize=1024%2C576&#038;ssl=1\" alt=\"Video Aspect Ratio Common Sizes\" class=\"wp-image-137\" srcset=\"https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2023\/01\/video-aspect-ratio-screen-sizes.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2023\/01\/video-aspect-ratio-screen-sizes.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2023\/01\/video-aspect-ratio-screen-sizes.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/radbotvideo.com\/news\/wp-content\/uploads\/2023\/01\/video-aspect-ratio-screen-sizes.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Common Screen Sizes for Online Videos<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1:1 Perfect Square Video<\/h2>\n\n\n\n<p>Perfect square videos have been popularized thanks to platforms like Instagram. Use this format if you are looking to create a \u201cmobile-first\u201d experience. The 1:1 square ratio also lends itself well to grid layouts, which works well for a video blog or portfolio section of your website as well as any of the social media platforms. Using this format will give your videos a more eye-catching experience on mobile, without sacrificing the desktop experience. However, a square format may not be appropriate if your primary goal is to place your videos on YouTube, TV or streaming services since square videos do not fill the entire screen.\u00a0Square videos are best suited for short form video and social media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vertical\/Mobile Aspect Ratios<\/h2>\n\n\n\n<p>Mobile is changing the way we view video. While you can turn your phone horizontally for a full-screen experience, this is not ideal when scrolling through a news feed. Vertical videos perform better on social media. They utilize more screen real restate without forcing the user to rotate their phone. In fact, vertical video is becoming so popular that camera makers like <a href=\"https:\/\/www.wired.com\/review\/gopro-hero-11-black\/\">GoPro<\/a> are redesigning their cameras with vertical sensors. Which vertical format is best? Think about how you will use the video. Full screen 9:16 is the preferred format for TikTok and can be taken directly from your phone without cropping. This is also ideal for stories. If you are running social ads or creating posts however, square or 4:5 vertical videos are best. These formats take up a large portion of the phone screen but still leave room for text or buttons. <\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p>Have you thought about how your video content looks across different platforms? Knowing when and where to use different video aspect ratios will improve your audience&#8217;s experience and increase engagement. You can even maximize the same content by having it cropped several different ways.<\/p>\n\n\n\n<p><em>-Sara E. Jones, CEO &amp; Co-founder, RadBot Video<\/em><\/p>\n\n\n\n<p>ps. Do you want to build your own video marketing plan but need a little more guidance? We are offering a free guide&nbsp;<a href=\"https:\/\/radbotvideo.com\/free-video-brand-strategy-guide-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever watch a show from the 90s on and notice something different? The picture likely doesn\u2019t fill your whole TV screen \u2013 that\u2019s because wide-screen TV\u2019s weren\u2019t the norm in the 1990s. Aspect ratio determines the basic shape of a video based on its width and height. It\u2019s typically written as \u201cX:Y\u201d, read as \u201cwidth [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,2],"tags":[],"class_list":["post-135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-marketing","category-video-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Aspect Ratio \u2013 Why Size Matters -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radbotvideo.com\/news\/video-aspect-ratio-why-size-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Aspect Ratio \u2013 Why Size Matters -\" \/>\n<meta property=\"og:description\" content=\"Ever watch a show from the 90s on and notice something different? The picture likely doesn\u2019t fill your whole TV screen \u2013 that\u2019s because wide-screen TV\u2019s weren\u2019t the norm in the 1990s. Aspect ratio determines the basic shape of a video based on its width and height. It\u2019s typically written as \u201cX:Y\u201d, read as \u201cwidth [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/radbotvideo.com\/news\/video-aspect-ratio-why-size-matters\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-16T16:53:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T17:47:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/radbotvideo.com\/news\/wp-content\/uploads\/2023\/01\/watching-video-on-mobile-device.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"info\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"info\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta 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