{"id":141,"date":"2023-02-03T20:57:38","date_gmt":"2023-02-03T20:57:38","guid":{"rendered":"https:\/\/radbotvideo.com\/news\/?p=141"},"modified":"2024-08-01T18:27:19","modified_gmt":"2024-08-01T18:27:19","slug":"marketing-videos-how-long-should-they-be","status":"publish","type":"post","link":"https:\/\/radbotvideo.com\/news\/marketing-videos-how-long-should-they-be\/","title":{"rendered":"Marketing Videos \u2013 How Long Should They Be?"},"content":{"rendered":"\n

Video has become a fundamental part of a company\u2019s content strategy. In fact, 91% of businesses today use video as part of their marketing strategy (Wyzowl<\/a>). However, one of the most common mistakes many small businesses make is that they overestimate how long their marketing videos should be. So, what is the ideal length for a marketing video? The optimal length for your marketing videos depends on your goals, the purpose of the videos, and where they will be placed. <\/p>\n\n\n\n

Marketing Videos for Paid Ads, Broadcast, CTV<\/h2>\n\n\n\n

Commercial video production<\/a> requires an experienced team familiar with the stricter standards and guidelines set by the networks. Broadcast TV commercials are typically sold in either 15 or 30 seconds slots. One minute slots may be available as well, but this would be on the high end for TV spots. Paring your message down to 15 seconds may seem like a challenge, but when done well, short ads can provide a memorable experience that doesn\u2019t demand too much of the audience\u2019s time.

If you are running ads on YouTube, another benefit to short videos is that marketing videos less than 15 seconds are non-skippable. Think of the first thing you typically do when you see an ad pop up. Unless the ad holds your attention in the first few seconds, you are going to hit the skip button. Non-skippable ads provide a competitive advantage, but keep in mind that they must still be relevant, targeted and engaging. Otherwise, they will irritate the viewer rather than engage them.\u00a0<\/p>\n\n\n\n

Best answer: 15 seconds or in some cases, 30 seconds<\/strong><\/p>\n\n\n\n

Social & Email Marketing Videos<\/h2>\n\n\n\n

The majority of videos produced for social content today are 1 minute or less. Some platforms limit the length of videos for certain types of content, such as: <\/p>\n\n\n\n