{"id":16,"date":"2021-10-13T23:20:13","date_gmt":"2021-10-13T23:20:13","guid":{"rendered":"https:\/\/radbotvideo.com\/news\/?p=16"},"modified":"2022-01-27T19:53:37","modified_gmt":"2022-01-27T19:53:37","slug":"branding-blues-4-struggles-and-how-to-beat-them","status":"publish","type":"post","link":"https:\/\/radbotvideo.com\/news\/branding-blues-4-struggles-and-how-to-beat-them\/","title":{"rendered":"Branding Blues? 4 Struggles and How To Beat Them"},"content":{"rendered":"\n

It happens to best of us. You think you\u2019ve done it all right, that you have this marketing stuff down, but something still just feels a bit off. You\u2019re not getting the same business you used to or the customers you\u2019re getting don\u2019t seem like the perfect fit. You feel stuck. While some situations are out of your control, remember that there are always ways to adapt your strategy. Here are a few common branding struggles and how you can overcome them.<\/p>\n\n\n\n

Struggle #1:  Your Brand Has Gone Stale<\/strong><\/h2>\n\n\n\n

You\u2019ve got your logo, colors and fonts all in order. You have set brand standards. You were getting good response before, but now your audience is giving you a collective yawn. It\u2019s time to freshen things up.<\/p>\n\n\n\n

This is a mistake even folks with design backgrounds can fall into. While consistency and repetition are important for brand recognition, there also needs to be room for creativity and variety. Fortunately, in most cases you don\u2019t have to start from scratch if you\u2019re content is feeling a little rusty.<\/p>\n\n\n\n

How to Fix It: <\/strong>If you get stuck on the same old content, it\u2019s time to for some creative brainstorming. Think about what your brand stands for and who your customers are. While your brand standards should still remain in place, they shouldn\u2019t be so rigid that you can\u2019t produce new content that aligns with your overall brand. Remember a brand is more than your logo, fonts and colors \u2013 it\u2019s more like a persona, an array of traits that make your company memorable. Think of new creative ways to sneak in your color scheme, keep tweaking your message, and you\u2019ll soon be on your way to creating fresh content that doesn\u2019t bore your audience.<\/p>\n\n\n\n

Struggle #2:  Your Brand Isn\u2019t Being Seen (By the Right People)<\/strong><\/h2>\n\n\n\n

This can be one of the toughest struggles to overcome. If you don\u2019t have enough business coming your way, you\u2019ll first need to identify the root of the problem. Everything about your brand could be on-target, but if your message doesn\u2019t reach the right people, it\u2019s not going to be very effective.<\/p>\n\n\n\n

How to Fix It: <\/strong>This is an opportunity to review your marketing plan and evaluate your brand as a whole. If you haven\u2019t already, make sure that every piece of marketing that goes out has a way to track it \u2013 whether its through analytics or a tracked follow up process for traditional media. Use data to your advantage to see what is working for your business and where the gaps are. If you can, enlist some people that you know that fit in your target audience to get an outside opinion of your brand, messaging and delivery.<\/p>\n\n\n\n

Struggle #3:  You Have Clients, But They Aren\u2019t Your Ideal Clients<\/strong><\/h2>\n\n\n\n

It\u2019s not enough to just have people in the door. Working with too many clients that are not an ideal fit for your business can be costly, taking away precious time from finding your dream clients. In the local music scene we called these people our super-fans<\/em> \u2013 the people who come to almost every show, rave about you on social media, and tell their friends \u201cyou gotta check this band out.\u201d You don\u2019t just want customers, you want super-fans<\/em>.<\/p>\n\n\n\n

How to Fix It:<\/strong> The first step is to identify who your super-fans<\/em> are. These are the relationships you want to put extra effort into nurturing, so identifying them early on or even before they become your client is the best way to ensure these clients will keep coming back. If your biggest fans aren\u2019t coming back, it\u2019s a good idea to evaluate the reasons why. Consider offering extra perks or exclusive offers to clients who are likely to recommend your business to others.<\/p>\n\n\n\n

If you aren\u2019t finding your super-fans in the first place, then take a look at your branding and messaging. Is your brand speaking to the type of clients that you most want to work with? Try curating your social feeds to focus in on the people you want to work with more. While you might feel pressured to put any and every project on your social feed, this could hurt your business more than help. Consider leaving your less-than-stellar projects off, so you can focus more on the work you love.<\/p>\n\n\n\n

Struggle #4:  You\u2019re Too Much Like Your Competition<\/strong><\/h2>\n\n\n\n

The last problem in our list is pretty straightforward. If there are a lot of brands in the area selling the same products or services as you, what makes your audience choose you over someone else? Does your brand stand out from the crowd?<\/p>\n\n\n\n

How to Fix It: <\/strong>If you are in a highly competitive industry, take a look at what your competitors are doing. However, instead of looking for inspiration about what you should do, look for inspiration about how you can be different. Don\u2019t get too caught up in the trends of the industry (if it\u2019s already a trend, that means you arrived late to the show<\/em>). You should also dig deep into the reasons why you started your business and what made you passionate about it. Most often, your uniqueness comes from communicating your passion. Find those little things that make your brand special, and you\u2019ll stop sounding like a generic \u201cscript\u201d set by everyone else in your industry.<\/p>\n\n\n\n

-Sara E. Jones, CEO & Co-founder, RadBot Video<\/em><\/p>\n\n\n\n

P.S. Need help with creative ideas for your brand? Send us a message \u2013 we\u2019d love to chat! (info@radbotvideo.com)<\/p>\n","protected":false},"excerpt":{"rendered":"

It happens to best of us. You think you\u2019ve done it all right, that you have this marketing stuff down, but something still just feels a bit off. You\u2019re not getting the same business you used to or the customers you\u2019re getting don\u2019t seem like the perfect fit. You feel stuck. While some situations are […]<\/p>\n","protected":false},"author":1,"featured_media":18,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-strategy"],"yoast_head":"\nBranding Blues? 4 Struggles and How To Beat Them -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/radbotvideo.com\/news\/branding-blues-4-struggles-and-how-to-beat-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Blues? 4 Struggles and How To Beat Them -\" \/>\n<meta property=\"og:description\" content=\"It happens to best of us. 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