For the restaurant, retail and hospitality industries, having a strong digital presence is crucial. Video that is eye-catching helps capture your audience's attention, giving them a glimpse of how they will feel when they walk into your business or buy your products. Video can be used to communicate aspects of your business that can be difficult to get across with words or pictures alone. For example, are you located in a great area but not enough people are aware of your location? Opening your video with an engaging drone shot can help your business stand out in a memorable way. Video is an effective tool for businesses such as restaurants, shops, bars and hotels because it helps audiences visualize what their experience will be like.