Category: Branding Strategy
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Website Header Videos – Best Practices
A website header video is a powerful tool for grabbing visitors’ attention and conveying your brand’s message. Having a high-quality header video can benefit your website’s SEO in several ways. A well-made header video can improve the overall user experience on your website, leading to: However, creating an effective header video requires more than just…
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Marketing Videos – How Long Should They Be?
Video has become a fundamental part of a company’s content strategy. In fact, 91% of businesses today use video as part of their marketing strategy (Wyzowl). However, one of the most common mistakes many small businesses make is that they overestimate how long their marketing videos should be. So, what is the ideal length for…
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The 4 Key Elements of a Captivating Brand Story
When you think of your brand, what is the first thing you think of? Many business owners think of their logo and maybe their brand colors or fonts. Those are all brand assets, but your brand is much more than that – it is the complete experience that your customer gets when they interact with…
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Planning A Video Shoot? How To Get Started
Video marketing is a powerful tool for increasing brand recognition and reach. It is used by an overwhelming 86% of businesses. However, according to Wyzowl’s 2022 report, the top reasons that some marketers don’t use video is because they don’t have time (23%) or they don’t know where to start (16%). Making a video marketing…
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How To Plan a Successful Online Course
Online courses are a great way to promote your business and add an extra revenue stream. Course topics and cover almost any subject. If you have a skill you want to share with others, an online course will allow you to teach to a wide audience. Before you invest the time and money to create…
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4 Surprising Benefits of Virtual Tours
360º tours are a newer form of marketing that has increased rapidly in popularity over the last few years. Even prior to the COVID-19 pandemic, virtual tours were quickly gaining momentum. This is because 360º tours create an interactive 3D environment that allows the user to control how they want to experience the space. Here…
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A/B Testing Best Practices
You’ve spent the time and effort to create high quality content, but have you tested it? We recommend A/B testing for our video production clients here in Indianapolis because it’s one of the simplest ways to ensure you are getting the best results from your content. A/B testing may seem time-consuming and daunting at first,…
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Video Marketing – Best Placements
It’s no secret that video is an important part of your brand’s content marketing strategy. Research shows that 81% of businesses use video marketing, and that number is likely to grow. However, even the most stunning video content will fail to see results if you don’t know where to put it. Here are the top…
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Branding Blues? 4 Struggles and How To Beat Them
It happens to best of us. You think you’ve done it all right, that you have this marketing stuff down, but something still just feels a bit off. You’re not getting the same business you used to or the customers you’re getting don’t seem like the perfect fit. You feel stuck. While some situations are…