Category: Video Marketing
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Music Videos Made to Increase Your Fan Base
Fall has officially arrived and with it the end of the outdoor concert season. Whether you prefer Ruoff Music Center, Rock the Ruins in Holiday Park, or the Symphony On the Prairie the nights for music under the stars for the year are numbered. When the evenings start to chill the picnic blanket is replaced…
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Website Header Videos – Best Practices
A website header video is a powerful tool for grabbing visitors’ attention and conveying your brand’s message. Having a high-quality header video can benefit your website’s SEO in several ways. A well-made header video can improve the overall user experience on your website, leading to: However, creating an effective header video requires more than just…
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Marketing Videos – How Long Should They Be?
Video has become a fundamental part of a company’s content strategy. In fact, 91% of businesses today use video as part of their marketing strategy (Wyzowl). However, one of the most common mistakes many small businesses make is that they overestimate how long their marketing videos should be. So, what is the ideal length for…
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Video Aspect Ratio – Why Size Matters
Ever watch a show from the 90s on and notice something different? The picture likely doesn’t fill your whole TV screen – that’s because wide-screen TV’s weren’t the norm in the 1990s. Aspect ratio determines the basic shape of a video based on its width and height. It’s typically written as “X:Y”, read as “width…
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Planning A Video Shoot? How To Get Started
Video marketing is a powerful tool for increasing brand recognition and reach. It is used by an overwhelming 86% of businesses. However, according to Wyzowl’s 2022 report, the top reasons that some marketers don’t use video is because they don’t have time (23%) or they don’t know where to start (16%). Making a video marketing…
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How To Plan a Successful Online Course
Online courses are a great way to promote your business and add an extra revenue stream. Course topics and cover almost any subject. If you have a skill you want to share with others, an online course will allow you to teach to a wide audience. Before you invest the time and money to create…
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Video Marketing – Best Placements
It’s no secret that video is an important part of your brand’s content marketing strategy. Research shows that 81% of businesses use video marketing, and that number is likely to grow. However, even the most stunning video content will fail to see results if you don’t know where to put it. Here are the top…
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4 Ways to Add Value to Your Video
Video content is quickly becoming a necessity for any business marketing plan. Video grabs attention more effectively than text or images alone and can quickly and effectively tie your brand to an emotional response by the audience. However, what if you don’t have a huge budget? How can you ensure that your marketing dollars count…